The Philadelphia Eagles and Liquid Death, the healthy beverage platform and one of the fastest growing non-alcoholic brands, have announced a multi-year partnership that will designate the popular brand as the Official Iced Tea Partner of the Philadelphia Eagles. As part of the fully integrated deal, Liquid Death’s tea will now be offered and served at all Lincoln Financial Field events.
"We are thrilled to welcome Liquid Death's iced tea to the Eagles family and look forward to adding this fan favorite product to our award-winning food and beverage options at Lincoln Financial Field," said Brian Napoli, Senior Vice President of Corporate Partnerships, Philadelphia Eagles. "Not only has Liquid Death revolutionized the beverage industry with its creativity and marketing innovations, but the brand has also made it a priority to support the environment through its business model, which is something that aligns closely with our team's core values."
Liquid Death's iced tea contains 75% less sugar than top iced teas*, vitamin B12 and B6, and no artificial sweeteners. A portion of Liquid Death's proceeds go to killing plastic pollution.
In collaboration with ACME and Wawa, Liquid Death will offer Eagles fans the opportunity to win club tickets to an Eagles home game, autographed merchandise, and access to an exclusive concert experience through a custom sweepstakes that will launch prior to the 2025 NFL season.
"Not only is our founder from Philly, but we have many Eagles fans at Liquid Death," said Ryan Heuser, Senior Vice President of Experiential Marketing, Liquid Death. "We couldn't be more excited to be the team's Official Iced Tea Partner. The partnership is our first with an NFL team and we're thrilled to be working with this year's world champion. Philadelphia's amazing sense of humor is such a great fit for our brand, and we're looking forward to murdering the thirst of insanely passionate Eagles fans with our infinitely recyclable cans of low-calorie iced tea."
Liquid Death's iced tea will receive a prominent branding presence at Lincoln Financial Field, which includes animated and static LED signage, along with exposure on the stadium's main concourse. Promotional support will also extend across the team's social media platforms.
